HenriRapp.com is my primary site for Henri Rapp Recording, my production sound mixing for TV & video production business — and one of the strongest examples of what a tightly focused, content-first web strategy can do.
This is a long-running project that’s been optimized through multiple evolutions of the site — each one shaped by analytics, search performance, and real-world experience. It’s engineered to earn trust quickly, guide visitors towards action, and drive steady organic visibility in a niche but high-value space.
Notable highlights:
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Clean, SEO-backed architecture with national and location-based landing pages
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A blog that brings in organic traffic, earns backlinks, and builds authority
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A free call sheet template as a lead magnet, connected to CRM and email automations
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A Cleveland crew directory that supports my ideal clients and ranks for long tail search terms
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A brand identity built on clarity and craft — from the messaging and tone to the hand-drawn logo (designed by my father) and motion details like a scrolling fader knob and animated hero reel
The site consistently ranks for high-intent keywords across multiple major U.S. markets — converting organic traffic into client work with no paid ads.
View the site → henrirapp.com
