Startegy Driven Website Design
What does your website do? Bespoke websites designed around clear messaging, purpose driven design, and inspiring action. Don’t settle for a website that isn’t performing up to it’s potential!
Website Design Company in Columbus
Henri Rapp Creative Studio is a Columbus web design company that specializes in building content rich websites that helps you attracts visitors and turn them into customers.
Beautiful and effective websites don’t happen by accident, they are thoughtfully designed with strategy and specific goals in mind.
Understanding that a successful website is about more than it’s design; It’s content needs to be thorough, well-structured, and should be optimized for both visitor experience & for search engine rankings. The site has to be fast loading and easy to navigate; guiding visitors towards taking a specific action.
Don’t settle for a subpar website that’s not performing up to its potential; Get in touch and let’s build a website that will do more!
Web Design Process
Let’s collaborate together to create a powerful website that meets your business’ needs. Starting with research and a strategic vision, we can lay out a plan for your website’s structure & pages, written copy, visual media, calls to actions, forms, & more. From there we will design, build, & test your site before launch. Once your site is live, we will continue to support you with our ongoing website hosting & maintenance services. Let’s work together to create a website that will do more for you!
Discovery & Proposal
This is where we have a conversation; Let’s get to know each other and understand your goals and objectives for your website. Understanding your business allows us to better help you make informed choices about your website.
Strategy & Creative
A great website starts with purpose and vision. We combine creativity with strategy to craft a plan for impactful website copy and compelling visuals. Every element is designed to align with your goals, creating a cohesive and engaging online presence so you can do more business.
Design & Development
Understanding that visual design and user experience impacts your websites ability to convert, so we create beautiful sites that have a clear path for potential customers to follow towards taking action. Effective websites are also built on the best underlying technology for security, responsiveness, and fast loading times so your customers don’t leave before your website loads.
Review & Launch
Once it is built, your site gets a final editorial review. We’ll work with you to make any final tweaks before approval and delivery. Then comes the exciting part when your new site goes live and gets to work for your business! As we wrap up, we’ll leave you with the tools to make small changes and post blog content to your new website moving forward.
Continued Support
Our hosting and maintenance plans are here to take the pressure off of server and website software updates. Let’s work together to keep your website’s content up to date, produce blogs, media, or videos, and continually optimize for user experience, search, and conversions. Effective websites are living breathing entities that continue to evolve and improve over time.
Let’s build more than just a website! Start the conversation!
Columbus Web Design Services
Website Design & Development
In a digital landscape where first impressions matter, a well-designed website goes beyond just aesthetics. It serves as a powerful tool to set your business apart, establish trust with potential customers, and guide them seamlessly toward specific goals. Good design should always have purpose and clarity informing the visual decisions made. Understanding that the essence of an impactful website lies not only in its visual appeal but also in the strategic foundation it’s built upon.
Managed Web Hosting
Providing you with high quality managed web hosting & a website maintenance plan to ensure your website and its servers are running up to date software, secured against potential vulnerabilities, backed up, and when visitors load your website; It’s blazingly fast! Let us take care of the technical so you can rest assured your site stays online! This way you aren’t babysitting plugins, managing updates, and worrying every time that something may break.
Let’s discuss how a website can help your business. Start the conversation!
Website Design & Development
A well designed website can help differentiate you from your competitors, establish trust with potential customers, and ultimately works towards accomplishing a goal. Clean design & website aesthetics in line with your brand identity is just one aspect of an effective website. Let Henri Rapp Creative Studio design a beautiful website that helps turns visitors into customers.
Beautiful & Clean Website Design
A clean well-designed website establishes trust with visitors; Potential customers are using your site to determine whether you are the right fit for them and the visuals and user experience matters. Let’s obsess over every detail to deliver clean eye catching designs that cast your company the best light.
Search Engine Optimization
Effective search engine optimization isn’t an afterthought, it’s part of the strategy from the beginning; From your website’s copy to technical SEO, and off-page factors, there is a lot that goes into building a website that attracts traffic through organic search. We can help you leverage high quality content that can help drive traffic and build your site’s authority to improve your search engine rankings.
Website Speed Optimization
Slow-load times can lead to visitors leaving before they even see your website. For a good user experience and even better SEO, your site needs to load fast. We use techniques such as caching, website compression, image optimization, and a CDN (Content Delivery Network) to ensure that your site loads quickly.
Copywriting for Customers & Search
Search engines look for the best and most relevant content to answer the intent behind what keyword phrase searched. Having unique and thorough content that answers the visitors search intent better than your competitors is critical for your website to rank well on search engines. At Henri Rapp Creative Studio, we help our clients create website copy that engages visitors, while making it clear to search engines what your website is about.
Conversion Friendly Design
To effectively convert your site’s visitors into customers, they need an intuitive path to follow. By using clear & engaging headlines and calls to action, we can guide your visitors on a journey towards completing a goal, such as submitting a form or calling your business.
A common goal for websites is to convert visitors into sales leads. One of the best ways to do this is through website forms. We will work with you to create contact forms, email list signups, and more for your site. Additionally we are happy to work with you to integrate your website with 3rd party applications and tools.
Mobile-Friendly Responsive Design
Over 50% of web traffic comes from mobile devices. We design mobile responsive websites that adapt to whichever device on which they’re loaded, from a cell phone to a desktop computer…and anywhere in between. A responsive site does more than create a great user experience, having a mobile friendly website is also an essential ranking factor in SEO.
Built On WordPress
We build all of our websites using the WordPress as our content management system, or CMS. This means your website is reliable, secure, exceptionally customizable, and easy to update. Because it’s open source, it can be easily migrated to a new server space as needs change. WordPress is so well-liked that it powers a whopping 43% of all websites on the internet.
Client Updatable
Believing that clients should never be in a position where simple updates to their website are too complex. We design websites with tools that allow our customers to easily make small updates to text, photos, or publish blog articles themselves. Whether you want to make updates yourself or have us handle them, we’re here for you.
Need a website that works for your business specific needs? Let’s talk!
Website Marketing Strategy
A website only works if it gets traffic, so how do you consistently drive relevant traffic to a website? Content! Your website’s content and your site’s authority are the biggest factors in search engine rankings. By publishing high-quality blog articles that provides genuinely helpful information, you can attract organic search traffic while building trust with potential customers and search engines. Improving your rankings through content will give you an advantage over your competitors when it comes to search terms that directly lead to sales.
Using content to keep your brand top of mind with potential customers until they’re ready to make a purchase is a proven strategy. Websites form the hub of your business’s marketing especially when integrated alongside social media, video content, paid advertising, email marketing, & more!
Let’s build a website from a strategic foundation! Start the conversation!
Website Content Production Services in Columbus
Website Copywriting
Let’s face it, in the world of websites words matter, and writing content for a website can be a difficult process. Writing for the website visitor and guiding them towards action while keeping search engine optimization in the forefront can be a tricky balance to get right. We are here to help you craft purpose driven website copy that helps your business do more business.
Video Production Services
Believing everything has a narrative, Rapp Creative Studios is a video production company that uses compelling audiovisual storytelling to help move your business forward! Combining video production & websites is where things get interesting; Video can make website experiences more engaging, and video content on social platforms can drive traffic to your website.
Website Photography Services
Visual elements are key factor in creating an engaging website. Don’t let stock photography make your business’s website feel impersonal & generic. Having great looking professional photography of your business locations, services, products, employees, etc gives you the visual assets that are needed to create a website that stands apart from your competition.
Don’t settle for subpar website content that isn’t perfoming up to its potential! Start the conversation!
Web Marketing Insights
Web Design F.A.Q.
Do I own my website?
Yes! I believe you should own your website & any content produced for your company!
Some website platforms or agencies take ownership of your site & content while locking you into their proprietary platform on an indefinite subscription; In order to leave you have to rebuild your website from the ground up elsewhere. We believe this is unethical to hold your website & content hostage. Your website has the potential to be one of your companies most valuable assets and should always be owned by the business directly.
I build every website on the content management system, WordPress, which is opensorce and free to use. It powers more than 43% of all websites on the internet, and for good reason. As a result, there are multiple tens of thousands of 3rd party plugins both opensource and premium to extend website functionality and accommodate any type of website. This also means it can easily be migrated from one web host to another regardless of who you are working with.
Are there subscription fees for a website?
Yes, but those vary site to site. For every website there are ongoing costs including (but is not limited to) yearly domain registration fees, server hosting fees, software licenses, etc in order to keep the site online and functional. If you want us to handle the technical for you, we offer website hosting and maintenance plans to keep your website updated, secure, & backed up.
Does Henri Rapp Creative Studio offer web hosting & website maintenance?
Yes but we are not in the business of being web hosts beyond our web design clients. We only offer managed web hosting services to our clients to ensure their sites are built on fast and reliable web servers and to take the technical pressure off. For sites hosted with our managed hosting services, we can maintain your website with regular updates to wordpress, themes, & plugins, as well as monitor your site for uptime and create regular backups.
How much does a website cost?
It depends! That’s like asking how much does a car or a house cost?! Obviously it can vary a lot depending on what you need!
There are a lot of variables that go into pricing websites. Everything from the content plan, to the number of pages that need to be developed, whether you need custom media produced, special features for the site, and far more. Every project we work on gets custom quoted to the specific needs of the client. Our web design pricing is project based, so as long as the project scope stays the same, so does the price.
Are Henri Rapp Creative Studio websites good for SEO?
YES! Our websites are built from the ground up for search engine rankings. Following best practices for content, on-page SEO and technical SEO, we build websites that are optimized for both search engines and user experience. That said, search engine rankings don’t happen overnight and you get out of it what you put into it. However by consistently producing high quality and helpful content and links from relevant website you can can see excellent results.
SEO is a vast and complex topic, and while we are not a dedicated SEO agency, we are here to help you make educated decisions around search engine marketing strategy for your business. We also love freely sharing knowledge if it can help someone and want to give you the tools to continue to update your website with fresh content yourself so your site can continue to grow.
Will my website be mobile responsive?
YES! With more than half of all web traffic coming from mobile devices, it’s essential your website works well for not just desktops, but also on phones and tablets. Not having a mobile responsive website will also get you ding’d on search rankings for many popular search engines like google. Today every website needs to be fully responsive for for the wide range of devices that may load it.
What is mobile responsive web design?
In short the content & arrangement of elements on your site automatically adjusts depending on the screen size of the device the visitor is viewing it from. Since there is a large amount of variance from cell phones to desktop computers, laptops, tablets, and more, we work to make sure your site looks great no matter what the visitor is viewing your website from.
What platform do we build websites on?
We build all of our websites using WordPress as the CMS, or content managment system. Think of wordpress as the intermediary between your content, the web server, and the end user. Simply put it acts as software that makes it easy to update and publish new content that without having a CMS you’d need to edit static files on a server to do the same things. All this boils down to is making small changes to your website won’t require hiring a designer or developer for every single change to your site’s content.
There is a reason WordPress powers more than 43% of websites on the internet, and because it’s so popular we can take advantage of the huge repository of plugins & integrations, theme frameworks, and online knowledge repositories to figure out technical solutions. The WordPress CMS is free and opensource, secure, easy to use, 100% customizable, and doesn’t lock you into a proprietary web host and CMS like many website builder platforms.
What is your turnaround on website designs?
That depends. While we always aim to work quick and efficiently, there are a lot of variables that goes into the scope of each project. Every project we do we will work together to figure out realistic turn around times for the project and communicate along the way so you know where we are in the process at all times. There are also things we will need from you in order to heat timelines.
Will my website rank #1 on google?
Yes, Maybe, No…..it depends. There is a lot that goes into search engine rankings. Google and other search engines wants to show the best result for the intent behind the search query. How well your site ranks for any given search term depends a lot on your website’s content and making sure it’s better and more through than the content it’s competing with. Beyond the content itself, how authoritative is your domain in comparison to the other sites trying to rank for the same terms?
Effective SEO requires ongoing effort, optimization, and a strategic approach to both content and off page factors that impact your site’s authority. While you won’t see overnight results, the more you invest in your site, the more returns you will see. SEO is a long term evergreen strategy that keeps building as opposed to the short turn and burn cycle that social media requires.
While we are not a dedicated SEO agency, we are here to help you make educated decisions around search engine marketing strategy for your business.